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Wi Fi Chips Ahoy

duck billed platypus.JPG

In browsing this recent report on the dramatic increase in Wi Fi chip production (see Five Years of Wi-Fi Chipsets: Five Times the Revenue, But Ten Times the Shipments, According to New ABI Research Data), my thoughts led me to three words that have related meanings: synergy, symbiosis, and system.

Synergy Greek sunergia, cooperation, from sunergos, working together. Synergy happens when two events or people or trends combine to produce results that are far better than the sum. In other words, 1+1 does not necessarily equal 2, but 3, 4 or even 5...dramatic results ensue when forces come together to produce synergy. It's a good thing.

Symbiosis from the Greek sumbiosis, companionship, from sumbioun, to live together, from sumbios, living together : sun-, syn- + bios, life. Symbiosis happens when two creatures find harmony in pursuing activities that are mutually beneficial. Think of bees and flowers. The bees get pollen to make honey and support their queen and their hive, and the flowers get an agent to help them reproduce with other flowers, given that as plants they are rooted to the ground. And humans get to enjoy the beauty of the colorful flowers, meant to attract the bees ... now that's not only symbiosis, its synergy (and it's beautiful). Nature, when it clicks, is unparalleled in its excellence and perfection.

A system, from the Greek systema whole compounded of several parts, Systems are complex organizations of individual elements that when combined work together to accomplish some set of functions. Systems can vary widely in their complexity.

These words share a common prefix - note that they all begin with the letters S and Y. What's up with that? As you can tell from their Greek roots, these words all talk about things coming together....we could go on and on with this analysis, but I think you get my drift. When you see these letters at the start of a word, look for things coming together and for results to ensue.

What comes together with all these chips??? Networks, folks. See then this other report - let's bring them together here on this website...

Municipal Wi-Fi Will Extend Its Global Service Area to 30,000 Square Miles by 2012, According to ABI Research

These aren't long articles, but summaries of newly released reports by research firm ABI. More on what these news items portend after the jump.


First, the news on trends in Municipal Wi Fi NETWORKS (my underlining for emphasis).

NEW YORK - In 2004, there were only 520 square miles of networked municipal Wi-Fi. However, ABI Research forecasts a nearly sixty-fold increase over the next several years, to more than 30,000 square miles.

At present, the United States leads in municipal Wi-Fi deployments - but Canada, Japan, South Korea, and Western Europe are undergoing expansion of municipal Wi-Fi infrastructure and applications.

Varying levels of maturity and acceptance exist within this market, spread across global regions and individual countries. The following is a snapshot of some major variations, according to recent analysis from ABI Research:

-- North America: Leads in deployments; but in many cases, the region employs the wrong business plan of free consumer access and free infrastructure; consolidating incumbent service providers view municipal Wi-Fi as a competitive threat.

-- Europe: Mobile-oriented rather than PC-oriented; incumbents initially resisted municipal Wi-Fi but now recognize in-building limitations and are incorporating it within service bundles for nomadic broadband Internet access, or as a way to compete out of region.

-- Asia-Pacific: Status varies widely, but rapid uptake in advanced countries such as South Korea is resulting in innovative applications and the development of new end-user devices to leverage municipal Wi-Fi.

-- Emerging Regions: Equipment costs remain prohibitive; there is interest in the technology, but compared with more basic services such as electricity, funding is a challenge; these regions are likely to be late adopters.

ABI Research vice president and research director Stan Schatt believes that there are key financial benefits that should be included within the municipal Wi-Fi business case. "Wireless surveillance systems, for example, will provide financial returns by helping prevent possible terrorist attacks, decreasing overall crime, improving traffic flow, and even boosting tourism by creating stable communities," he explains.

Once technology, business, and cost issues are resolved, nations will benefit from this simple and low-cost broadband Internet access technology, consequently broadening the range of the networked service.

The key points I'd highlight after reading this are:
1) we got off to a distracting wrong start with the emphasis on "free"
2) we've seen the light to refocus on "key financial benefits"
3) spreading acceptance of new business models as "free" influence fades
4) two key characteristics of metropolitan wireless broadband using Wi Fi Mesh make it different and should be leveraged - Simple and Low Cost.

Now for the news on Wi Fi CHIPS and DEVICES.

NEW YORK--(BUSINESS WIRE)--New market data released by ABI Research shows that about 440 million Wi-Fi chip sets will be shipped over the course of 2008. This represents a tenfold increase over the number shipped in 2003; but over the same five-year period, the revenues they produced have multiplied by only five.

"The tenfold increase in Wi-Fi chipset shipments since 2003 paired with a fivefold increase in revenues in the same period clearly highlights the falling average selling prices (ASPs) that we have seen as this market further matures," says senior analyst Philip Solis. "Although ASPs got a small boost last year due to the introduction of higher-priced 802.11n chips, in general prices have fallen by about half, even though we're moving to more complex chip sets that increasingly use OFDM and MIMO technologies for 802.11n."

In 2007, Broadcom was the leading Wi-Fi chipset vendor. The company even widened its market lead over its competitors as it gained market share in the laptop segment.

The growth areas for this market in coming years will be found where Wi-Fi chips are embedded in more and more device types. Wi-Fi IC vendors should tailor their strategies accordingly. Consumer electronics (home theater equipment, gaming devices, portable media players), mobile handsets and computer peripherals will all see increased rates of Wi-Fi penetration. "While CE products will initially see more Wi-Fi inclusion," Solis continues, "we expect that by 2011 they will be overtaken by mobile handsets. Mobile Internet devices (MIDs) will become increasingly significant as well."

So, to ask a rather obvious question, just where are all the chips and devices going to be connecting? On Wi Fi networks, that's where. Right now, most Wi Fi routers are a) in business environments, interconnected in local area networks or LANs; b) in residences, as extensions of broadband connections, to provide connectivity throughout the home; and c) in Hot Spots, which mimic the residential model, providing free or for-fee connectivity for public users in coffee shops, book stores, fast food restaurants, libraries, rest stops, airport lounges, the list goes on and on - really Hot Spots now can be found just about everywhere that a person might stop and rest for a moment. They are the modern equivalent of the pay phone.

But these two trends, Wi Fi Chip and Device expansion and Wi Fi Metropolitan Mesh Network expansion come together in cities and provide the modern equivalent of the cell phone. They allow roaming in a wider region while staying connected. The value that the public puts on such connectivity is still immature, just as early cell phones were originally seen as a luxury good or an expensive business device. But we all know the storyline about how over time cell phones evolved, as did their cultural acceptance, and ultimately changed the way we live and stay connected with each other. In similar fashion, metropolitan broadband will ride that wave of more and more connectivity in our lives.

The fact that Wi Fi chips are increasingly available, ever dropping in price and ever increasing in capacity and utility means that they will find their way into more and more devices, which will only raise the value of the networks that allow those devices to be put to use. These two trends feed each other - the more Wi Fi devices there are, the more Wi Fi networks are needed. The more Wi Fi networks that are available, the more places to use Wi Fi devices, and the more valuable the Wi Fi devices become. It's a virtuous cycle, currently inhibited by forces that prefer the status quo and discriminate against "junky" Wi Fi technology, and are threatened by the changes they portend. But the changes will come, regardless of the low opinions those in the know have of this "cheap, non-carrier-grade" technology, because its appeal is universal and irresistible.

But it will take time, because this transition is a complex equation. Two factors compel this social trend and technology adoption movement: 1) ever cheaper and better Wi Fi chips and devices; and 2) successful deployments of metropolitan Wi Fi networks, which provide case studies and show the way for others - proof points of the value proposition, if you will.

Stay tuned and have faith, because over time these emerging trends will lose their shock value and come to seem more and more normal. The simplicity of the unlicensed business model, and the low cost of the Wi Fi gear will complete the equation and drive adoption still further.

Nature has a way of supporting things like Synergy, Symbiosis, and Systems that exist in harmony and provide constructive benefits, because these natural solutions outcompete less elegant solutions over time. That's the idea behind Natural Selection - the cost of living is expensive, and so a premium is put on efficiency, often at the expense of style.

Ask the Platypus, an egg-laying, venomous, duck-billed, beaver-tailed, otter-footed mammal, about efficiency and style. Who can argue that the platypus is no pretty sight to behold (unless maybe you are a newly-hatched baby platypus, that is). But the key thing to note is that its eccentric anomalies make it an efficient competitor in its niche and so it survives to reproduce...

Man may be slow to learn from Nature, but in time, we usually get it and move ahead. I predict it will be the same with Wi Fi Systems. They'll find their niche in time and provide value where it makes sense. Along the way, they'll face resistance, which will fade as true value emerges. They may not live up to all the early expectations, but so what!

Whoever said that Reality had to match the early Hype? Not me.

Posted on April 02, 2008 at 08:22 AM


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