New Books added to library

The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life by Richard Florida. This NY Times Bestseller from 2002 has become what may be called a 21st Century Economic Development bible. If you are involved in city government at the leadership level, or in an Economic Development role, even at the staff level, this is recommended reading. Florida, a PhD in Regional Economic Development, formerly of Carnegie Mellon in Pittsburgh and now at George Mason University outside our nation's capital of Washington, D.C., has demonstrated Pioneer Spirit and Big Thinking by stepping out to create a new vocabulary for a change in society. Often those who get to name something do quite well, and that seems to be Florida's path.

What Florida gave a name to is a shift in working behavior patterns, and the advent of a new class of workers with new ideas about working and living. These young knowledgable workers are representatives of what Florida labels the "Creative Class" a new demographic category. Worklife has evolved over the past 125 years, changing society as the nature of work has changed. Agriculture was the dominant category, but the Industrial Revolution brought more and more workers into the city in search of preferable Industrial jobs, which became the dominant category for much of the 20th Century. But by the second half of that century we began to see the rise of the Service Sector, where workers provided services to society. Florida notes that more and more, there are new Creatives, who do not fit in the previous three categories, and who represent a sea change in their approach to working and living.

They make a living using their brains, and many are highly paid. They choose a place to live first, and a job second. They don't go to job interviews and then go to where their new employer sends them. They identify an area first, and those areas chosen seem to score high on what Florida calls the Three Ts: Talent, Technology, and Tolerance.

First, workers seek a high concentration of talented workers like themselves, reasoning that there will be plentiful jobs in the area, and acknowledging that the average tenure for their types of jobs tends to be measured in a few years rather than in decades like their parents generation. They want to know that they will have choices when its time to move on, so they won't have to move away. Second, workers seek a concentration of technology, the engine of economic growth in this new economy and an employer of choice for Creatives. Third, they seek an Open Society characterized by tolerance for diversity. Florida cites the Bohemia Index and the Gay Index, two ways to measure and compare cities and rank them according to diversity and tolerance. These types who live alternative lifestyles tend to congregate in cities that are open and accepting of diversity, and it's no coincidence that these same cities attract a large proportion of the Creative Class workers.

From my perspective at MetroNetIQ, the bottom line lesson for those interested in Metropolitan Broadband is that there is a connection here between having a citywide wireless network and fitting in with these cities, like Austin (my hometown is highlighted throughout this book, which is fun), San Francisco, Boston, and Seattle. In addition to ranking high on Florida's Creative Class criteria, all of these cties successfully attract creative talent in droves AND are out in front in terms of ensuring ubiquitous and affordable broadband access, both wired and wireless.

Cities and the Creative Class by Richard Florida. Florida came out with this book as a follow up to his widely succesful first effort, providing a raft of statistical analysis to back up his provocative text from The Rise of the Creative Class. I read this one too, but at some point, I figured it was too much detail for an amateur like myself, and my interest began to wane. I recommend this book for your bookshelf, but it really is more of a reference book than a book to cozy up by the fire with.

The Flight of the Creative Class: The New Global Competition for Talent by Richard Florida. I haven't read this one yet, published in April 2005, so this review is conjecture at this point. If Florida has done his homework and he is one thorough Subject Matter Expert, so I expect he has, then he has expanded the scope of his work to provide global relevance. I'm a firm believer that when it comes to cities and urban life, we are much more alike than we are different, so I'm hopeful that this will be a valuable addition. I'll get it and read it and share my thoughts in the near term.