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More Broadband Rankings


About 71 million Americans will have broadband access by 2010, enabling 62 percent of U.S. residents to access high-speed Internet in five years, according to a Forrester Research study.

RED HERRING | U.S. Goes High Speed, Slowly Here's the latest in a number of projections about broadband penetration and where we in the US stand compared to other nations. By the way, not having read the Forrestor study, I'm just opining here on what I read in the article.

Red Herring acknowledges that 62 percent is a big leap from 2004's 29 percent, but then draws the inevitable comparison with the global gold standard for broadband, South Korea, with 75 percent penetration already. I've already weighed in on what I think of big country/small country comparisons (Canadian Broadband Penetration Trumps US), let it suffice to say that we are talking apples and oranges when we make such broad comparisons.

I would challenge some things I read in this article, notably the conclusion of the Forrestor analyst Maribel Lobez, who characterized broadband access as a "nice to have." In today's digital economy, that's like saying electricity is not essential, but "nice to have." As Red Herring puts it: a delay of widespread broadband access in the United States means missed opportunities for economic growth, innovation, and investment. Broadband access is hardly a "nice to have" in a hyper-competitive global econmomy - tell that to small towns clamoring for networks so they don't lose major employers who "must have" broadband to compete.

Forrester's survey, The State of Consumer Technology, surveyed more than 68,000 U.S. households to look at consumer interest in various technologies, found access to broadband grew from 19 percent in 2003 to 29 percent in 2004. The figure is a relatively rapid rate and far higher than growth in previous years; Mrs. Lopez attributed the rapid growth to a spike in DSL availability along with price points in the affordable $20 to $30 range. Broadband is moving into the fat part of the bell curve, where we can expect much broader market interest.

But then the article turned south for me, as Mrs. Lopez engaged in political speculation about taxpayer subsidized networks and broadband as a "universal right" or a "nice to have" technology. Red Herring does a good job of bringing out opposing analyst opinions on the value of broadband to an economy. It goes way beyond Internet access.

Indeed, Mrs. Lopez contends that the growth rate she predicts won't be enough to meet President Bush's 2007 ubiquity goal: Until we see true adoption of wireless technologies like WiMAX, along with broadband over power lines, which won't happen before 2008, it will be difficult to get much higher availability than 65 percent, she said. (what about Wi Fi Mesh networks?)

Notably, Red Herring highlights the US lag in broadband penetration as compared to its competitors worldwide (#12 and falling with a bullet). Acknowledging that small countries like South Korea are little threat to the U.S. economy (Thank You!), Red Herring cites competition from rapidly developing countries like China and India, although it is decades away. But they are coming on and there is no time for complacency. Come on wireless, and someone tell Mrs. Lopez about Wi Fi Mesh networks.

Posted on August 07, 2005 at 07:03 PM


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